Monday, July 25, 2011

Purchase a “Viva La Vera” Gift Card at The Falls to Help Support the Vera Bradley Foundation for Breast Cancer

The Falls, one of the largest open-air shopping, dining and entertainment complexes in the U.S., is making it easier for shoppers to give gifts and support causes they believe in with the launch of two whimsical versions of the Vera Bradley Simon Giftcard: The Vera Bradley Foundation for Breast Cancer Giftcard and the “Viva La Vera” Vera Bradley/Simon Giftcard.  For every Vera Bradley Foundation for Breast Cancer Giftcard purchased, Simon will donate $1 to the Vera Bradley Foundation.

The Falls is one of the largest open-air shopping,
dining and entertainment complexes in the country!
For a limited time throughout the summer, shoppers will receive a Vera Bradley small cosmetic bag ($20 value), with the purchase of either of the two fanciful Vera Bradley Simon Giftcard designs.  Shoppers must spend a minimum of $100 to collect the free gift, and have the option to combine giftcards in varying amounts or purchase their single favorite design for the total amount. Vera Bradley fans also will be offered a selection from among varied cosmetic bag prints, all carrying the signature Vera Bradley playful and eclectic feel that devoted followers have come to  know and love.

“We are excited to offer our shoppers the breast cancer American Express/Simon Giftcard that supports the Vera Bradley Foundation,” said Julie Goldman, mall manager at The Falls. “This giftcard is the perfect gift for friends and loved ones and encourages shoppers to support causes they believe in.”

The Simon Giftcards, which are available in many additional designs, can be purchased in any denomination between $20 and $500 and can be used wherever American Express is accepted in the U.S. only. With no monthly fees* or an expiration date on the funds, the Simon Giftcard is a gift that everyone can enjoy. (*Please note that there is a $3.95 handling fee at the time of purchase. For more information, please call 1-800-331-5479 or visit

The Falls is located at 8888 SW 136 St., Miami, and features Bloomingdale's, Macy's, more than 95 stores, restaurants, cafés and Regal Cinemas.  In addition to the anchor tenants, The Falls features recognized retailers including Crate & Barrel, LOFT, Brooks Brothers, bebe, Coach, BCBGMAXAZRIA, Talbots, Banana Republic, Williams-Sonoma Grand Cuisine, Cache, Brookstone, Lucky Brand Jeans, Vera Bradley, Origins, Mayor’s Jewelers, White House/Black Market and many other fine specialty retailers. Dining selections include Los Ranchos Restaurant, P.F. Chang’s China Bistro, Bargello Bistro, Macy's Taste Bar, TGIFriday’s and Johnny Rockets.  For more information about The Falls, located at U.S. 1 and S.W. 136th Street in Miami, call 305-255-4570 or visit us online at or

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