Purchase a “Viva La Vera” Gift Card at The Falls to Help Support the Vera Bradley Foundation for Breast Cancer

The Falls, one of the largest open-air shopping, dining and entertainment complexes in the U.S., is making it easier for shoppers to give gifts and support causes they believe in with the launch of two whimsical versions of the Vera Bradley Simon Giftcard: The Vera Bradley Foundation for Breast Cancer Giftcard and the “Viva La Vera” Vera Bradley/Simon Giftcard.  For every Vera Bradley Foundation for Breast Cancer Giftcard purchased, Simon will donate $1 to the Vera Bradley Foundation.

The Falls is one of the largest open-air shopping,
dining and entertainment complexes in the country!

For a limited time throughout the summer, shoppers will receive a Vera Bradley small cosmetic bag ($20 value), with the purchase of either of the two fanciful Vera Bradley Simon Giftcard designs.  Shoppers must spend a minimum of $100 to collect the free gift, and have the option to combine giftcards in varying amounts or purchase their single favorite design for the total amount. Vera Bradley fans also will be offered a selection from among varied cosmetic bag prints, all carrying the signature Vera Bradley playful and eclectic feel that devoted followers have come to  know and love.

“We are excited to offer our shoppers the breast cancer American Express/Simon Giftcard that supports the Vera Bradley Foundation,” said Julie Goldman, mall manager at The Falls. “This giftcard is the perfect gift for friends and loved ones and encourages shoppers to support causes they believe in.”

The Simon Giftcards, which are available in many additional designs, can be purchased in any denomination between $20 and $500 and can be used wherever American Express is accepted in the U.S. only. With no monthly fees* or an expiration date on the funds, the Simon Giftcard is a gift that everyone can enjoy. (*Please note that there is a $3.95 handling fee at the time of purchase. For more information, please call 1-800-331-5479 or visit www.simon.com).

The Falls is located at 8888 SW 136 St., Miami, and features Bloomingdale's, Macy's, more than 95 stores, restaurants, cafés and Regal Cinemas.  In addition to the anchor tenants, The Falls features recognized retailers including Crate & Barrel, LOFT, Brooks Brothers, bebe, Coach, BCBGMAXAZRIA, Talbots, Banana Republic, Williams-Sonoma Grand Cuisine, Cache, Brookstone, Lucky Brand Jeans, Vera Bradley, Origins, Mayor’s Jewelers, White House/Black Market and many other fine specialty retailers. Dining selections include Los Ranchos Restaurant, P.F. Chang’s China Bistro, Bargello Bistro, Macy's Taste Bar, TGIFriday’s and Johnny Rockets.  For more information about The Falls, located at U.S. 1 and S.W. 136th Street in Miami, call 305-255-4570 or visit us online at www.simon.com or www.facebook.com/ShopTheFalls.

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15th Annual Miami/Ft. Lauderdale Susan G. Komen Race for the Cure Sat., Oct. 16

Register now for the 15th Annual Miami/Ft. Lauderdale Susan G. Komen Race for the Cure. 20,000 participants and 1,000 breast cancer survivors are expected to participate in this year's Race for the Cure, survivor procession and ceremony, 5K run and walk, one mile fun run and tot run to benefit the fight against breast cancer. Race participants may register as individuals or form teams and are encouraged to take the One-Fifty Challenge. If every individual collects $150 in donations, Komen would raise $3 million in pledges alone. Registration is open online now or in person the day of the Race for the Cure.

Saturday, October 16, 2010
Bayfront Park, 301 Biscayne Blvd., downtown Miami
6:00 a.m. Race Day Registration
7:30 a.m. Survivor Procession
7:45 a.m. Survivor Ceremony
8:30 a.m. Race Begins (5k Co-ed Run & Walk)
8:50 a.m. One Mile Fun Run
9:45 a.m. Tot Run, Ages 2-7

What started as one promise between two sisters is now the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. Susan G. Komen for the Cure Miami/Ft. Lauderdale is part of this national network dedicated to saving lives and ending breast cancer forever by empowering people, ensuring quality of care for all, and energizing science to find the cures.

• Since its inception in 1996, the Miami/Ft. Lauderdale Affiliate has raised more than $10 million to help fund breast cancer screening, education, and treatment initiatives throughout Miami-Dade, Broward, and Monroe counties.
• Susan G. Komen for the Cure was named as having the most brand value among all non-profits in the U.S. by Harris Interactive and Komen ranked as the second most trusted non-profit organization in America (behind St. Jude Research Hospital.) They also received this year CHARITY NAVIGATOR'S coveted four-star rating for the fourth year in a row.
• Seventy-five percent of the net dollars raised through local events, including the annual Race for the Cure, stays in the local community to fund breast cancer screening, education and treatment initiatives. The remaining 25 percent will be pooled with Komen's national efforts to fund research programs. This year nearly a million dollars stayed in the community.
• In the 2009 Miami/Ft. Lauderdale Susan G. Komen Race for the Cure, 18,990 individuals participated, including more than 900 breast cancer survivors and raised more than $2 million.
• Last year the money raised funded 29 grants to a diverse group of not-for-profit health care organizations, public health agencies and community groups in Miami, Fort Lauderdale and Monroe County that further the Susan G. Komen for the Cure mission. (Such as The Beautiful Gate)
• The University of Miami was recently awarded $600,000 from Susan G. Komen for the Cure to research immune-based therapy. Specifically, they are looking into the potential of a vaccine which would elicit immune responses to reverse cancer progression.