Global Fashion Retailer H&M to Open New Location at Aventura Mall in Fall 2012

H&M, Hennes & Mauritz, one of the world’s largest global retailers known for offering fashion-forward apparel and quality basics, is thrilled to announce that it will open a second location in Miami at Aventura Mall.


Following the success of its South Beach pop-up shop, H&M will open its Aventura Mall location shortly after its highly anticipated H&M Lincoln Road flagship store opens, in the fall of 2012.

The South Beach pop-up H&M
shop. (Photo by Phillip Pessar)

The fashion retailer is excited to provide even more shoppers in southern Florida access to the brand’s high-fashion, quality collections. The approximately 25,000 square foot space at Aventura Mall will offer collections for ladies, men—including the full suiting collection, young ladies and young men, with separate “store within store” sections for accessories, lingerie, and sports apparel. This location will also carry the Swedish retailer’s fantastic children’s collection, featuring quality clothing for kids ages newborn to eight.


Since H&M opened its first store on New York’s Fifth Avenue 12 years ago, the U.S. has been one of the retailer’s most important markets. With its emphasis on expansion, H&M is committed to opening stores in the best properties and locations for its customers. Now offering U.S. consumers access to quality fashions at the best prices through 245 locations across the country, H&M at Aventura Mall will be a welcome addition to the local Florida market. Internationally, H&M has more than 2,600 stores in 44 markets.

For more information on this store and all the latest from H&M, please visit www.hm.com. 

Miami International Mall Presents the Annual Hispanic Heritage Celebration

Hispanic Culture and fall fashion come alive at Miami International Mall with the Eighth Annual Hispanic Heritage Celebration, created in partnership with the City of Doral, and taking place Sept. 21-22. The event is FREE and open to the public.


The community will experience the diverse cultures and flavors of various Latin American countries through colorful, energetic fashion shows and interactive entertainment as local leaders are recognized through the Hispanic Star Awards.  Miami International Mall, one of Miami’s leading shopping destinations, is currently seeking nominations for each of the coveted “Hispanic Star” awards.


On Friday, Sept. 21, the Hispanic Heritage Celebration kicks off with a culturally-inspired reception honoring the Hispanic Star Nominees in front of local dignitaries, community leaders, prominent media and special guests at the VIP Reception, which serves as the kick-off for the weekend Hispanic Heritage Celebration. The nominees will also participate in a dynamic, show-stopping presentation of the hottest fall fashion looks beginning at 7pm. A silent auction will follow with the proceeds collected being donated to Simon Youth Foundation and a local charity.


On Saturday, Sept. 22, Hispanic Heritage Celebration continues at the mall with the announcement of the Hispanic Star Award winners.  Additional weekend festivities include authentic folkloric music and fiery dance performances, country heritage exhibits, art and flag displays, live entertainment and a spirited parade of native dresses from South America, Central America and the Caribbean presented by the City of Doral.


For more information please visit www.simon.com or Miami International Mall’s Facebook page.


Miami International Mall features more than 140 nationally-recognized stores including Bath & Body Works, bebe, Cache, Express,  Hollister, Guess, Gymboree, Limited, Nine West, Victoria’s Secret Beauty and Mayors Jewelers, plus department stores JCPenney, Kohl’s, Macy’s and Sears.


Miami International Mall is located at 1455 NW 107 Ave., Doral; in close proximity to the Miami International Airport. The mall is open Mon.-Sat., 10am-9pm, and Sun., 11am-7pm.  For more information, call 305-593-1775 or visit www.simon.com.

Macy’s Be Book Smart Campaign Raises $4.9 Million for Reading Is Fundamental, The Nation’s Largest Children’s Literacy Nonprofit

The Be Book Smart smart car outside of Macy's in Manhattan,
which is promoting Reding Is Fundamental campaign

A child shows of her Macy's gift card in front of the
Be Book Smart smart car at the National Zoo in Washington, D.C.

For the third year in a row, more than one million Macy’s customers sprung into action to support Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit. From June 24–July 31, Macy’s customers donated $3 through the Be Book Smart campaign to provide a book for a child, and Macy’s donated 100 percent of every $3 to RIF, for a total donation of $4.9 million. The organizations partnered with the goal of giving one million books to children.

Author Laura Numeroff with the
Be Book Smart smart car at the
Every Picture Tells a Story
book store in Santa Monica, Ca.

“RIF is overwhelmed by the generous support of Macy’s and the millions of customers who shopped during the Be Book Smart campaign,” said Carol H. Rasco, president and CEO of RIF. “As we look to our future, we are pleased to call Macy’s our partner and appreciate their ongoing commitment to RIF and our efforts to improve children’s literacy in the United States.”

Recently, $25 million in federal funding for RIF was eliminated. The amount is about 80 percent of RIF’s total operating budget and the Be Book Smart campaign offered a timely opportunity to help RIF increase private funding while giving back to local communities. Since 2004, RIF’s partnership with Macy’s has raised nearly $21 million to support children’s literacy through customer-supported fundraising campaigns, in-store events, and volunteer activities. Last year, Macy’s supported RIF programs that provided 3.6 million free books to more than 1.2 million children and donated 350 multicultural book collections to RIF programs throughout the country.

“Giving back to local communities is a cornerstone of our business,” said Martine Reardon, executive vice president of marketing for Macy’s. “Reading Is Fundamental has a long history of inspiring children to read and achieve by providing books to own at home. Macy’s passionately supports children’s literacy, and we thank our customers for adding their generous contribution to the RIF organization.”

Reading Is Fundamental, founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching under-served children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provided four million children with 15 million new, free books and literacy resources last year.

For more information and to access reading resources, visit RIF’s website at www.rif.org.

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Darth Vader with the Be Book Smart smart car in Los Angeles