Monday, January 10, 2011

Art Deco Weekend 2011: Selling Glamour and Style

During the 1920s and 30s, advertisers transitioned from simple one-on-one sales pitches to a broader and more subtle style of engaging larger audiences by eliciting feelings and selling ideas. Coupled with that was the rise in mass circulation magazines, national radio broadcasts, and the influential power of the motion picture - promotion took on a new meaning and advertising was forever altered.

Lecture Series
The three lectures offered for this year's Selling Glamour and Style theme highlight the influences of the Art Deco era on the modern marketing machine.
  • Saturday, January 15, 1pm: Miami as Cultural Intersection: Architecture, Art, and Commerce - Artist and professor Mark T. Smith examines the influence of the arts in our everyday lives by highlighting the links between high and low culture: architecture, design, fine art, and advertising. The program also features Miami Ad School students who participated in the 2010 Art Deco Weekend poster design competition.
  • Saturday, January 15, 3pm: Tropical Art Deco's Influence on the 1939 World's Fair: World Fair attendee and aficionado Alan Raynor explores the two embodiments of Art Deco design, the 1939 New York World’s Fair and the "tropical" Art Deco style of Miami.
  • Sunday, January 16, 1pm: Selling Art Deco Preservation: Preservation activist Betty Gutierrez, discusses how Barbara Baer Capitman used her knowledge of corporate identity to promote historic preservation. Capitman, founder of the Miami Design Preservation League, spent much of her professional career working in the design and publishing world as a magazine editor. Her first book, American Trademark Designs: A Survey with 732 Marks, Logos, and Corporate Identity Symbols, is still considered a top trademark resource.
Guided Historic Walking Tours
Visitors to Art Deco Weekend will have the opportunity to join one or more of 43 Art Deco tours scheduled during ADW. In addition to the basic "Ocean Drive and Beyond" tour which will be offered hourly, offerings will also include and UNDERWORLD TOUR, a COLLINS PARK TOUR, a LINCOLN ROAD TOUR, our popular COCKTAILS WITH A TWIST tour, a new FIFTH ST GYMNASIUM TOUR, a GAY and LESBIAN TOUR, and exciting BUS TOURS in cooperation with Deco Tours street fair along ten blocks of iconic Ocean Drive.

Art Deco Couture Fashion Show

The Art Deco Fashion Show will take place Sat., Jan. 15 at 4pm, at the Art Deco Welcome Center. Students from the Miami University of Art and Design will showcase couture gowns inspired by the Historic Districts Art Deco Hotels. Celebrity MC Elaine Lancaster is scheduled to appear.

Art Deco Furniture Exhibit
Art Deco and Mid Century Furniture lovers will want to visit the Art Deco Welcome Center to view the high end furniture display. Visiona Furniture Gallery and Modernism Gallery will design various rooms capturing the style synonymous with the chic interior designs of the 1930's-1960's. Entrance to the exhibit is free and all items featured will be available for purchase.

Film Series

A variety of films inspired by the Selling Glamour and Style theme will be screened throughout the weekend in the Art Deco Welcome Center.

Friday, January 14: The Easiest Way, 2pm; It Should Happen to You, 4pm
Sunday, January 16:
Lover Come Back, 2pm; The Ad & The Ego, 4pm

Each of the chosen films celebrate the field of advertising and demonstrating influence, allure, and the power of persuasion. Films are free of charge and will be shown at the Art Deco Welcome Center at 1001 Ocean Drive in Miami Beach.

Art Deco Weekend Drive Parade
As is customary, the Art Deco Weekend Ocean Drive Parade will take place on Saturday at 11am. The Grand Marshal for 2011 will be the renowned Miami Beach Celebrity Elaine Lancaster. The Art Deco Dog Parade will join along with the main Art Deco Parade. Dog participants and their owners are encouraged to dress in their most glamorous costumes and meet at 10:30 on Sat. Jan. 15, at 6th Street and Ocean Drive just north of the yellow wash house in Lummus Park.

The Art Deco Classic Car Fest
The Art Deco Classic Car Fest, sponsored by the South Florida Antique Automobile Club of America, features true classics and awards trophies for best Pre-War and Post- War autos. All classic cars are eligible to be judged and are encouraged to participate.

For information on Art Deco Weekend or to view the complete schedule of activities, visit, or call 305-672-2014.

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